Manager - National Accounts

Skills this role screens for

About the role

Department: National Accounts (NAT)

Role Purpose

The Profile owns the day-to-day execution of event planning, monthly promotion planning, and CRM and social activity for National and Gourmet brands. The role drives visibility and OPD growth, turns marketing plans into executed properties, and tracks their performance. The Manager works closely with the Director on strategy and with Ads, Merchandising, Storefront, and brand teams on delivery.

The work

Key Responsibilities

• Event Planning
• Drive visibility and growth for NATs and Gourmet brands around events, and plan event-specific growth initiatives.
• Build inorganic growth campaigns for events and report on their impact.
• Build performance reads for events by geography, cuisine, brand, and slot to inform future planning.
• Recommend event calendar priorities based on past performance and upcoming opportunities.
• Monthly Promotion Planning
• Prepare month-level plans that combine all marketing plans and maximize visibility and OPD growth across visibility channels.
• Close brand-level alignments and own visibility planning, slotting, and execution for Topicals, BOTDs, Cuisine Banners, Brand Cards, and Top Picks.
• Deliver the monthly topline targets in sync with the Ads point of contact, and make sure committed visibility is delivered for each brand.
• Run performance analysis on properties across brands, covering funnel metrics and orders for Food Topicals and Brand Cards, and share findings with stakeholders.
• Coordinate with Merchandising and SF to align on NAT-related execution.
• CRM and Social Media
• Align social media promotions for NAT and Gourmet brands, both for organic events and other activity.
• Coordinate co-branding activities (influencers, hoardings, OOH) that bring out-of-app traffic to the platform under revenue-sharing arrangements.
• Own billing and invoicing for co-branding marketing activities.
• Align and execute CRM campaigns for NATs end to end.

Also

Key Outcomes (KPIs)

• Visibility and Event targets met for monthly plans and events
• On-time delivery of brand-level visibility and campaign execution
• Quality and timeliness of performance reads and post-event analysis
• Accuracy and timeliness of co-branding billing and invoicing
• Strength of CRM and social campaign execution and reach

Who they want

Experience

• 4 to 5 years in marketing, national accounts, key accounts, brand partnerships, or growth roles, preferably in food delivery, e-commerce, or consumer internet

Who they want

Skills

• Strong analytical skills with working knowledge of Spreadsheets, BI tools, and comfort reading funnel and order data
• Experience running brand-level or partner-level planning and alignments
• Familiarity with campaign execution across in-app visibility, CRM, and social
• Strong stakeholder management across account management, brand, ads, merchandising, and marketing teams
• Clear written and verbal communication, and the ability to present performance findings to senior leaders
• Organised, with strong planning and follow-through across multiple parallel campaigns

Nice to have

Nice to have

Visit our tech blogs to learn more about some the challenges we deal with: https://medium.com/swiggy-bytes

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.

• Experience with co-branding, influencer, or out-of-home partnerships
• Experience with billing or vendor invoicing processes