Learn social media
The best way to learn social media, ranked by what employers ask for
102 of 7,767 live roles ask for social media. 5 courses and certificates compared: paid, free with a certificate, free, and trusted videos. The best free start is Social Media Marketing Certification (HubSpot Academy).
Live roles ask
102
1% of the board
Options compared
5
courses & certificates
Four ways to learn it
Social media, from certified programme to free video
The best option of each kind, ranked on how well-regarded it is, what it costs to finish with a certificate, and how squarely it teaches this. The ringed one is where most people should start. Sponsorship plays no part.
Social media
102 live roles ask for it
Coursera
One of the strongest ways to learn social media
HubSpot Academy
One of the strongest ways to learn social media
None yetNothing on this rung for this skill yet.
Simplilearn
Useful, with trade-offs
Who asks for it
Where social media is asked for
- Marketing33 roles
- Data12 roles
- Design9 roles
- Product4 roles
Roles
Jobs that list it
Everything else
More ways to learn social media
Best first, with the verdict and what each costs.
- StartTake itCertified programmeGoogle Digital Marketing & E-commerce Professional Certificate
Coursera
Free to auditCertificate - StartWorth consideringFree certificateSocial Media Marketing
HP LIFE
Free · free certificateFree certificate
Often asked for together
Skills that come with social media
Questions
Learning social media
Is social media worth learning?
102 of the 7,767 live roles on insiderOne ask for it (1%), most often in marketing roles (33).
Can I learn social media for free?
Yes. Social Media Marketing Certification from HubSpot Academy is free, and so is its certificate. Of the options compared here, it is the best one that costs nothing.
What is the best way to learn social media?
For most people, Meta Social Media Marketing Professional Certificate (Coursera, free to audit). It is ranked on how well-regarded it is, what it costs to finish with a certificate, and how squarely it teaches social media. Sponsorship plays no part.
Your own plan
Social media is one skill. Which ones is your next role missing?
Tell insiderOne where you're headed and it reads the live board for the gaps between you and it, then ranks a way to learn each one for your budget. Free to start.
Counts from 7,767 live roles, updated 13 September 2026.