Digital Marketing Internship

Skills this role screens for

About the role

About Techlanz

Techlanz is a Bengaluru-based company founded by IIT alumni with a core focus on next-generation battery technologies and Digital Twin.

Position Overview

As a Digital Marketing Intern at Techlanz, you will play a key role in planning and executing digital marketing initiatives to strengthen brand visibility, engage our target audience, and support business growth. You will work with high ownership and minimal guidance, managing digital campaigns and content across various channels from planning to execution and performance analysis.

The work

Job Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with the company's business and growth objectives.
• Manage and grow the company's digital presence across LinkedIn, Instagram, Facebook, X (Twitter), YouTube, and other relevant platforms.
• Create and curate engaging content including social media posts, blogs, articles, newsletters, videos, product content, and technical marketing content.
• Research and develop content around drone batteries, UAV technologies, BMS, battery technology, battery analytics, embedded systems, energy storage, and other deep-tech topics.
• Work with internal technical and business teams to understand products and convert technical information into simple, engaging, and audience-friendly content.
• Develop and maintain a content calendar covering industry trends, product developments, company initiatives, technical insights, events, and campaigns.
• Plan and execute digital advertising and performance marketing campaigns across platforms such as Google, Meta, and LinkedIn.
• Monitor campaign performance, optimize campaigns, manage budgets, and improve reach, engagement, lead generation, conversions, and ROI.
• Conduct keyword research and implement SEO strategies to improve website rankings, organic visibility, and website traffic.
• Monitor website and campaign performance using Google Analytics / GA4, Google Search Console, and other relevant analytics tools.
• Analyze website traffic, social media metrics, campaign performance, and audience behavior to identify actionable insights.
• Identify relevant industry trends, technology developments, competitors, and content opportunities to strengthen the company's digital positioning.
• Explore and implement AI tools and emerging technologies for content creation, research, design, analytics, automation, and marketing productivity.
• Support lead generation and inbound marketing initiatives through digital campaigns and targeted content.
• Collaborate with the sales and business development teams to create marketing material that supports B2B customer acquisition and business development.
• Prepare and submit a weekly digital marketing performance report covering activities completed, key metrics, insights, challenges, and recommended actions.
• Take complete ownership of assigned marketing initiatives from concept and planning to execution, measurement, and optimization.

Who they want

Experience & Qualifications

• Pursuing or recently completed a degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field.
• 0–2 years of experience in digital marketing, social media marketing, content marketing, or a related role.
• Freshers with relevant internships, certifications, academic projects, portfolios, or hands-on digital marketing experience are encouraged to apply.
• Strong interest in technology, drones/UAVs, batteries, electronics, BMS, embedded systems, or deep-tech products.
• Demonstrated understanding of managing social media platforms and using social media scheduling and analytics tools.
• Familiarity with digital advertising platforms such as Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Good understanding of SEO, SEM, keyword research, content marketing, and performance marketing.
• Familiarity with Google Analytics / GA4 and Google Search Console.
• Strong written and verbal communication skills with the ability to create content for both technical and non-technical audiences.
• Strong analytical skills with the ability to interpret marketing data and derive actionable insights.
• Highly organized, detail-oriented, and capable of managing multiple projects and deadlines.
• Proactive and self-driven, with the ability to work independently and take ownership with minimal guidance.
• Willingness to continuously learn and experiment with new digital platforms, AI tools, content formats, and marketing techniques.

Nice to have

Good to Have

• Exposure to drone/UAV, battery, BMS, electronics, embedded systems, aerospace, automotive, or deep-tech industries.
• Ability to understand and simplify technical concepts for marketing and communication purposes.
• Experience with Canva, CapCut, Adobe Creative Suite, or similar content creation tools.
• Familiarity with AI tools for content generation, research, design, video creation, and marketing automation.
• Understanding of B2B marketing and lead-generation strategies.
• Experience managing a company's LinkedIn page or professional social media channels.
• A portfolio demonstrating social media campaigns, blogs, videos, advertisements, graphics, or other digital marketing work will be an advantage.