Learn SEO
The best way to learn SEO, ranked by what employers ask for
45 of 15,646 live roles ask for SEO. 3 courses and certificates compared: paid, free with a certificate, free, and trusted videos. The best free start is SEO Certification (HubSpot Academy).
Live roles ask
45
0% of the board
Options compared
3
courses & certificates
Free on insiderOne University
Search Marketing Associate
Earn search traffic on purpose rather than by accident.
See all free courses with certificate from insiderOne University.
Four ways to learn it
SEO, from certified programme to free video
The best option of each kind, ranked on how well-regarded it is, what it costs to finish with a certificate, and how squarely it teaches this. The ringed one is where most people should start. Sponsorship plays no part.
SEO
45 live roles ask for it
Coursera
One of the strongest ways to learn SEO
HubSpot Academy
One of the strongest ways to learn SEO
None yetNothing on this rung for this skill yet.
Ahrefs
One of the strongest ways to learn SEO
Who asks for it
Where SEO is asked for
- Marketing30 roles
- Product3 roles
- Software engineering3 roles
- AI and machine learning1 roles
Roles
Jobs that list it
Often asked for together
Skills that come with SEO
Questions
Learning SEO
Is SEO worth learning?
45 of the 15,646 live roles on insiderOne ask for it (0%), most often in marketing roles (30).
Can I learn SEO for free?
Yes. SEO Certification from HubSpot Academy is free, and so is its certificate. Of the options compared here, it is the best one that costs nothing.
What is the best way to learn SEO?
For most people, Google Digital Marketing & E-commerce Professional Certificate (Coursera, free to audit). It is ranked on how well-regarded it is, what it costs to finish with a certificate, and how squarely it teaches SEO. Sponsorship plays no part.
Then prove you can use it
A finished project, a placing, a certificate of participation: all of it is evidence a course alone is not. Open across India right now, with dates and fees from the organisers:
Your own plan
SEO is one skill. Which ones is your next role missing?
Tell insiderOne where you're headed and it reads the live board for the gaps between you and it, then ranks a way to learn each one for your budget. Free to start.
Counts from 15,646 live roles, updated 28 October 2026.