Search Marketing Associate
Earn search traffic on purpose rather than by accident.
Add it to your LinkedIn profile with the insiderOne logo, verifiable by anyone.
What you will be able to do
- Diagnose whether a page is failing at crawling, indexing or ranking
- Build a keyword list grouped by intent, with a target page for each group
- Rewrite a page's title, meta description, headings and internal links
- Produce a technical checklist with findings ranked by what to fix first
- Set up a Google Business Profile and a review routine for a local business
- Plan a small paid search test with clicks, cost per enquiry and break-even CPC worked out in rupees
Students and freshers going into marketing, content or an agency, and anyone at a small business who has been told to get the website found on Google.
What is in it
- 1Crawl, index, rank11 min
- 2What the searcher actually wants10 min
- 3Building a keyword list that earns money12 min
- 4On the page: titles, headings and links11 min
- 5Technical checks you can run yourself12 min
- 6Earning links and winning local search11 min
- 7Paid search: structure, match types and the maths12 min
- 8Reading Search Console and choosing what to fix12 min
A search plan for Nimbus AC Care
A search plan for Nimbus: ten keywords grouped by intent with a target page for each, a new title and meta description for three pages, a technical checklist with findings in the order you would fix them, and a four week paid search test with its structure and budget arithmetic.
About 125 minutes in total.
Two levels
Finish the units and the project and you get the Certificate of Completion. Pass the live skill challenge on SEO at Practitioner level or above and it becomes a Verified Certificate, which anyone you send it to can check for themselves.
Questions
What does it cost?
Nothing while insiderOne is in beta.
Can an employer check it?
Yes. Every certificate has its own page, and the code printed on it resolves there without anyone needing an account.
Do I need any experience?
No. These are written for students and people in their first job, and they assume nothing.
What do I actually walk away with?
The certificate, and the piece of work you made for the project. That goes into your insiderOne profile as a proof item, private until you choose to show it.
Know someone studying this?
It is free while insiderOne is in beta, and the certificate is checkable by anyone they send it to.