Learn digital marketing
The best way to learn digital marketing, ranked by what employers ask for
47 of 7,771 live roles ask for digital marketing. 11 courses and certificates compared: paid, free with a certificate, free, and trusted videos. The best free start is SEO Certification (HubSpot Academy).
Live roles ask
47
1% of the board
Options compared
11
courses & certificates
Four ways to learn it
Digital marketing, from certified programme to free video
The best option of each kind, ranked on how well-regarded it is, what it costs to finish with a certificate, and how squarely it teaches this. The ringed one is where most people should start. Sponsorship plays no part.
Digital marketing
47 live roles ask for it
Coursera
One of the strongest ways to learn digital marketing
HubSpot Academy
One of the strongest ways to learn digital marketing
None yetNothing on this rung for this skill yet.
edureka!
Useful, with trade-offs
Who asks for it
Where digital marketing is asked for
- Marketing19 roles
- Sales13 roles
- Data4 roles
- Software engineering4 roles
Roles
Jobs that list it
Everything else
More ways to learn digital marketing
Best first, with the verdict and what each costs.
- StartTake itFree certificateSocial Media Marketing Certification
HubSpot Academy
Free · free certificateFree certificate - StartTake itCertified programmeMeta Social Media Marketing Professional Certificate
Coursera
Free to auditCertificate - StartTake itFree certificateEmail Marketing Certification
HubSpot Academy
Free · free certificateFree certificate - StartTake itFree certificateInbound Marketing Certification
HubSpot Academy
Free · free certificateFree certificate5 h - StartTake itFree certificateGoogle Ads Certifications
Google Skillshop
Free · free certificateFree certificate - StartTake itFree certificateContent Marketing Certification
HubSpot Academy
Free · free certificateFree certificate - WatchTake itTrusted videoDigital Marketing with AI Full Course for Beginners in 4 HOURS - 2025 Updated [No Experience Needed]
WsCube Tech
FreeHindi4 h3.4M views - StartWorth consideringFree certificateSocial Media Marketing
HP LIFE
Free · free certificateFree certificate
Often asked for together
Skills that come with digital marketing
Questions
Learning digital marketing
Is digital marketing worth learning?
47 of the 7,771 live roles on insiderOne ask for it (1%), most often in marketing roles (19).
Can I learn digital marketing for free?
Yes. SEO Certification from HubSpot Academy is free, and so is its certificate. Of the options compared here, it is the best one that costs nothing.
What is the best way to learn digital marketing?
For most people, Google Digital Marketing & E-commerce Professional Certificate (Coursera, free to audit). It is ranked on how well-regarded it is, what it costs to finish with a certificate, and how squarely it teaches digital marketing. Sponsorship plays no part.
Your own plan
Digital marketing is one skill. Which ones is your next role missing?
Tell insiderOne where you're headed and it reads the live board for the gaps between you and it, then ranks a way to learn each one for your budget. Free to start.
Counts from 7,771 live roles, updated 14 September 2026.