Digital Marketing Associate
Plan a campaign end to end, run it on a small budget and report what it returned.
Add it to your LinkedIn profile with the insiderOne logo, verifiable by anyone.
What you will be able to do
- Describe an audience precisely enough that a stranger could target it
- Write a message that says one thing rather than five
- Choose channels for a reason you can state out loud
- Work out in advance whether a budget can possibly pay for itself
- Set up a campaign so that the results can actually be read afterwards
- Report on a campaign without flattering it
Students and freshers going into marketing at a startup, an agency or a consumer brand, and anyone running their own small business online.
What is in it
- 1The shape of the work11 min
- 2Knowing exactly who you are talking to11 min
- 3Saying one thing11 min
- 4The channels, and what each is for11 min
- 5A campaign on a small budget11 min
- 6Whether the budget can possibly work11 min
- 7Reading the numbers honestly11 min
- 8What happens after the click11 min
A one page campaign plan
A one page plan with four parts: who it is for, what you will say, where the money goes with the numbers behind it, and how you will know whether it worked.
About 125 minutes in total.
Two levels
Finish the units and the project and you get the Certificate of Completion. Pass the live skill challenge on Digital Marketing at Practitioner level or above and it becomes a Verified Certificate, which anyone you send it to can check for themselves.
Questions
What does it cost?
Nothing while insiderOne is in beta.
Can an employer check it?
Yes. Every certificate has its own page, and the code printed on it resolves there without anyone needing an account.
Do I need any experience?
No. These are written for students and people in their first job, and they assume nothing.
What do I actually walk away with?
The certificate, and the piece of work you made for the project. That goes into your insiderOne profile as a proof item, private until you choose to show it.
Know someone studying this?
It is free while insiderOne is in beta, and the certificate is checkable by anyone they send it to.