Digital Marketing Associate
Plan a campaign end to end, run it on a small budget and report what it returned.
What you will be able to do
- Describe an audience precisely enough that a stranger could target it
- Write a message that says one thing rather than five
- Split a small budget across channels and defend the split
- Set up a campaign so that the results can actually be read afterwards
- Report on a campaign without flattering it
Students and freshers going into marketing at a startup, an agency or a consumer brand, and anyone running their own small business online.
What is in it
- 1The shape of the work9 min
- 2Knowing exactly who you are talking to10 min
- 3Saying one thing10 min
- 4A campaign on a small budget11 min
- 5Reading the numbers honestly10 min
A one page campaign plan
A one page plan with four parts: who it is for, what you will say, where the money goes, and how you will know whether it worked.
About 85 minutes in total.
Two levels
Finish the units and the project and you get the Certificate of Completion. Add a live skill challenge on Digital Marketing and it becomes a Verified Certificate, which anyone you send it to can check for themselves.
Questions
What does it cost?
Nothing while insiderOne is in beta.
Can an employer check it?
Yes. Every certificate has its own page, and the code printed on it resolves there without anyone needing an account.
Do I need any experience?
No. These are written for students and people in their first job, and they assume nothing.
What do I actually walk away with?
The certificate, and the piece of work you made for the project, which stays in your insiderOne profile where an employer can see it.