Digital Marketing Executive

Skills this role screens for

The company

About the Company

Sunfra Technologies is seeking a creative and performance-oriented Digital Marketing Executive to support its marketing initiatives in Bangalore. The role offers an opportunity to work across social media, content creation, and performance marketing while contributing to measurable business growth. This is a full-time position for a professional with 1 to 2 years of relevant experience.

The work

Responsibilities

• Plan and execute social media campaigns across Instagram, Facebook, and other relevant channels.
• Manage Instagram content, including posts, Reels, Stories, captions, hashtags, and audience engagement.
• Plan, launch, monitor, and optimize Meta advertising campaigns.
• Create social media creatives, short-form videos, Reels, Stories, and promotional content using Canva.
• Perform basic video editing for advertisements and promotional campaigns.
• Build monthly content calendars and campaign plans aligned with marketing objectives.
• Monitor trends, competitors, audience responses, and campaign performance.
• Track reach, engagement, CTR, CPC, leads, conversions, and other relevant metrics.
• Prepare regular social media and advertising performance reports.
• Collaborate with marketing and creative teams to deliver campaigns effectively.

Who they want

Requirements

The selected candidate will receive a fixed salary of ₹25,000 per month and will have opportunities to work on varied social media and performance marketing campaigns, with growth based on performance.

• 1 to 2 years of experience in digital marketing or social media marketing.
• Strong knowledge of Instagram marketing and social media content strategy.
• Hands-on experience with Meta Ads and Meta campaign management.
• Strong Canva skills and the ability to create engaging posts, Reels, Stories, and short-form videos.
• Basic to intermediate video editing capability.
• Good understanding of social media analytics and campaign reporting.
• Creative thinking, attention to detail, and strong communication skills.
• Basic knowledge of Google Ads, SEO, SEM, GA4, or lead-generation campaigns will be an advantage.