Copywriter & Engagement Expert

Skills this role screens for

The work

Key Responsibilities

• Write LinkedIn posts, carousel copy, and long-form content for founders and brands
• Research industries, audiences, and trends to create insight-led content
• Adapt tone and voice to each founder or company, keeping content authentic and human
• Craft strong hooks, clear narratives, and purposeful calls-to-action
• Engage strategically through comments, replies, and outreach to build credibility and reach
• Collaborate with designers and strategists to deliver cohesive content
• Track content performance and refine based on what resonates

Who they want

Engagement Skills

• Thoughtful commenting — add insight to relevant posts, not generic replies
• Conversation building — reply to comments and DMs promptly to extend reach and relationships
• Targeted outreach — identify and engage prospects, peers, and industry voices aligned with business goals
• Community presence — build visibility in relevant LinkedIn conversations and groups
• Social listening — spot trending topics and timely opportunities for founders to join
• Brand judgment — stay professional, respectful, and consistent with each founder's voice

Who they want

Good-to-Have Skills

• Storytelling and ghostwriting experience for founders or senior leaders
• B2B and personal branding content experience
• Editing and proofreading skills; basic understanding of SEO and content structure
• Familiarity with LinkedIn analytics and content scheduling tools
• Comfort using AI tools to support research and drafting without losing a human voice
• Ability to take feedback and iterate quickly