Content Marketing Associate
Plan, write and publish content that brings people back.
Add it to your LinkedIn profile with the insiderOne logo, verifiable by anyone.
What you will be able to do
- Build a bank of real customer questions from support chats, sales calls, forums and search
- Write a one sentence content strategy and pillars that pass three tests
- Rewrite a weak headline and opening into ones people read past
- Turn one researched piece into versions for five other channels
- Plan a month's editorial calendar that fits the hours you actually have
- Measure each piece by signups per thousand visits and decide what to keep, update, merge or remove
Students and freshers going into content, social media or marketing roles at D2C brands, edtech and SaaS startups, and anyone who writes for a business and wants it read.
What is in it
- 1What content marketing is for10 min
- 2Finding the questions people actually ask11 min
- 3A strategy that can say no10 min
- 4Writing that gets read11 min
- 5One piece, many channels10 min
- 6The editorial calendar and workflow10 min
- 7Distribution: the other half of the job10 min
- 8Measuring what worked, and pruning11 min
A month of content for Sutradhar
A one month content plan for Sutradhar: three or four pillars with your reasons, eight pieces each with a headline, format and channel, the fully written opening of one of them, and how you will measure whether the month worked.
About 120 minutes in total.
Two levels
Finish the units and the project and you get the Certificate of Completion. Pass the live skill challenge on Content Marketing at Practitioner level or above and it becomes a Verified Certificate, which anyone you send it to can check for themselves.
Questions
What does it cost?
Nothing while insiderOne is in beta.
Can an employer check it?
Yes. Every certificate has its own page, and the code printed on it resolves there without anyone needing an account.
Do I need any experience?
No. These are written for students and people in their first job, and they assume nothing.
What do I actually walk away with?
The certificate, and the piece of work you made for the project. That goes into your insiderOne profile as a proof item, private until you choose to show it.
Know someone studying this?
It is free while insiderOne is in beta, and the certificate is checkable by anyone they send it to.