Senior Executive - Marketing

Skills this role screens for

About the role

Role Summary We are looking for a detail-oriented and data-driven Digital Marketing Sr. Executive with hands-on experience in campaign execution, dashboard analytics, and performance reporting. The ideal candidate should be comfortable managing multiple platforms and contributing actionable inputs to enhance campaign performance and ROI.   Key Responsibilities • End-to-end execution of digital marketing campaigns across Meta, Google, Programmatic, and other relevant platforms • Monitor daily campaign performance, flag anomalies, and suggest data-backed optimization strategies • Work closely with the strategy and creative teams to ensure alignment of messaging, audience targeting, and campaign goals • Build and maintain performance dashboards; analyze metrics like CTR, CVR, ROAS, CPL, CPA, etc. • Prepare weekly/monthly reports with insights and recommendations for continuous improvement • Support in A/B testing for creatives, audiences, landing pages, and bidding strategies • Assist in setting up campaigns including targeting, budgeting, UTM tracking, and QA.     • 2+ years of hands-on experience in digital campaign management (internships can be considered if extensive and relevant) • Proficient in Meta Ads Manager, Google Ads, Google Analytics, and dashboarding tools (e.g., Data Studio, Excel) • Certification in Meta/Google Ads is a plus • Previous experience in a digital agency, in-house digital team, E-com or D2C brand preferred • Strong understanding of campaign metrics, media planning, and optimization levers • Ability to identify trends, problems, and opportunities in campaign data and act on them quickly • Comfortable working in a fast-paced, target-driven environment • Strong communication skills with a collaborative approach to working with multiple teams. • Should be well-versed with the latest digital marketing trends, platform updates, and emerging industry best practices  Visit our tech blogs to learn more about some the challenges we deal with: https://medium.com/swiggy-bytes We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.