Senior CRM Manager

Skills this role screens for

About the role

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Join us as a Senior CRM Manager for Central Europe, taking primary ownership of Germany and secondary ownership of Austria—two important markets in Qonto’s growth strategy. You’ll develop lifecycle programs across onboarding, activation, retention, expansion, and churn prevention, driving measurable business growth and feature adoption. You’ll report to Matias del Carril, our CRM & Lifecycle Lead, and work closely with local marketing, product, and growth teams.

• Our mission and customers: We are creating the freedom for SMEs to succeed by delivering Europe's leading finance workspace with banking at its core, augmented by financial tools. We are proud to be rated 4.7 on Trustpilot, https://www.trustpilot.com/review/qonto.com based on 60,000 reviews. Our culture https://qonto.com/en/careers/culture puts customer satisfaction at the core of what we do, as proven by our Net Promoter Score of 75 (more about our culture here https://medium.com/qonto-way/the-qonto-way-our-culture-is-our-strategy-90defd4895f9).
• Our journey: Founded in 2017 by Alexandre https://www.linkedin.com/in/aprot/ and Steve https://www.linkedin.com/in/steveanavi/, Qonto has grown to 1,700 Qontoers serving over 750,000 customers across 8 European countries. We have been profitable since 2023, and we are just getting started.
• Our beliefs: We hire for skills and potential. With 80+ nationalities, 45% women, of which 56% of women in our leadership team, diversity isn't a program; It's who we are. We've built a discrimination-free hiring process https://medium.com/qonto-way/a-recruiters-dilemma-confronting-bias-in-hiring-b78acce148eb because the best teams are built on merit.
• AI at Qonto: AI is deeply embedded in how we work (here https://medium.com/qonto-way/ai-at-qonto-vision-statement-725a7e2f659b) - Every Qontoer gets unlimited access to the best AI tools. We want people who experiment without waiting for permission, push AI beyond the obvious, know when to trust it, and when to question it.

The work

What you'll do

• Own the CRM strategy for Germany and Austria: Define and implement lifecycle communications, with Germany as your primary market and Austria as your secondary market.
• Partner with local teams: Collaborate closely with German and Austrian marketing teams, including local marketing managers and PMMs, to develop effective CRM initiatives.
• Build the regional playbook: Establish the processes, planning cadence, and ways of working for CRM across Germany and Austria.
• Move fast with AI: Use AI tools to speed up campaign builds, testing, and reporting.
• Present results that matter: Report on conversion, feature adoption, and business impact to marketing and product stakeholders.

Who they want

What we're looking for

• Fluency in German and English: You are fluent in German and can create effective lifecycle communications with a strong understanding of the local business culture, competitive landscape, and regulatory environment. You are also fluent in English and can collaborate confidently across international teams.
• Strong CRM experience: You have 5+ years of hands-on experience in CRM or lifecycle marketing, ideally within a fast-paced technology company.
• CRM platform expertise: You have designed and managed complex, multi-step customer journeys using platforms such as Braze, Customer.io http://customer.io/, or HubSpot.
• Proactive by default: You build relationships across marketing, product, and ops, and push initiatives forward without waiting to be asked.
• Comfort with ambiguity: You can set direction, prioritize effectively, and maintain momentum in an evolving regional structure.
• Strong stakeholder management: You can build credibility with senior stakeholders across multiple markets and manage each market’s priorities independently.
• An AI-enabled approach: You use AI to improve the speed and qua