Performance Marketing Executive

Skills this role screens for

About the role

Workfreaks is hiring for Performance Marketing Executive

The company

About the Company

Workfreaks is seeking a results-oriented Performance Marketing Executive to support growth in the interior design, real estate, construction, and home improvement ecosystem. The role offers the opportunity to work on high-impact campaigns, collaborate closely with sales teams, and contribute directly to business growth through measurable marketing outcomes.

The work

Responsibilities

• Plan, launch, monitor, and optimize campaigns across Meta Ads and Google Ads.
• Generate high-quality leads through paid media, websites, landing pages, WhatsApp, referrals, channel partners, and other relevant platforms.
• Improve CPL, lead quality, conversion rate, ROI, and ROAS through structured experimentation with audiences, creatives, ad copy, offers, and landing pages.
• Track the complete lead journey from enquiry and qualification through site visit and conversion.
• Partner with the sales team to strengthen lead follow-up, quality, and conversion performance.
• Maintain CRM lead tracking and prepare clear campaign and performance reports.
• Explore new digital and offline channels, including builder, referral, channel partner, and site-visit initiatives, when required.

Who they want

Requirements

• At least 2 years of hands-on experience in performance or digital marketing.
• Strong practical experience with Meta Ads and Google Ads, along with proven lead-generation and campaign optimization skills.
• Good understanding of CPL, CPC, CTR, CPA, conversion rate, ROI, and ROAS.
• Strong analytical, communication, and problem-solving abilities with a target-driven approach.
• Experience in interior design, real estate, construction, or home improvement is preferred.
• Willingness to travel for relevant business development activities and immediate joining is preferred.