Performance Marketing Executive

Skills this role screens for

Also

Job Overview

We are looking for a results-driven PPC Executive to plan, execute, and optimise paid advertising campaigns across multiple digital platforms. The ideal candidate should have hands-on experience with Google Ads, Meta Ads, YouTube Ads, and LinkedIn Ads, with a strong focus on maximising ROI, generating quality leads, and improving campaign performance.

The work

Key Responsibilities

• Plan, create, and manage PPC campaigns across Google Ads, YouTube Ads, Meta Ads, and LinkedIn Ads.
• Conduct keyword research, audience targeting, and competitor analysis to identify growth opportunities.
• Monitor campaign performance and optimise bids, budgets, and ad creatives to improve ROI.
• Track and analyse campaign performance metrics such as CTR, CPC, CPA, and conversions.
• Perform A/B testing on ad copies, creatives, and landing pages to enhance campaign effectiveness.
• Generate weekly and monthly campaign performance reports with actionable insights.
• Collaborate with the marketing and content teams to align paid campaigns with overall marketing strategies.
• Manage and allocate advertising budgets effectively while maintaining campaign performance.
• Stay updated with the latest PPC trends, advertising tools, and platform updates.

Who they want

Required Skills & Qualifications

• 1–2 years of experience in managing PPC campaigns.
• Strong hands-on experience with Google Ads and Meta Ads Manager.
• Experience running campaigns on Facebook, LinkedIn and YouTube ads.
• Proficiency in Google Analytics, Search Console, and conversion tracking tools.
• Strong analytical and data interpretation skills.
• Good understanding of keyword strategies, bidding strategies, and campaign optimisation techniques.
• Excellent communication and teamwork skills.
• Familiarity with SEO and digital marketing tools such as SEMrush, Ahrefs, or Moz.

What you get

What We Offer

• A dynamic and collaborative work environment.
• Opportunities for career growth and professional development.
• Exposure to diverse digital marketing projects and clients.
• Continuous learning and skill development support.

Also

Important Note

• Immediate joiners preferred.

What you get

Benefits

Work Location: In person

• Paid sick time
• Provident Fund