Senior Content Marketing Manager

Skills this role screens for

About the role

About SpotDraft

SpotDraft is on a mission to enable legal and business teams to velocity-bind their growth. Our AI-native contract management platform is fundamentally redefining legal operations — and our brand narrative demands storytelling that is sharp, human, and unmistakable.

We are searching for a Sr. Content Marketing Manager to architect and execute how SpotDraft communicates across markets. In this role, you will bridge analytical rigour with high-caliber editorial craft, transforming primary industry data, customer insights, and emerging market trends into authoritative content engines. The ideal candidate blends deep editorial sensibilities with a quantitative approach to distribution, seamlessly pivoting between long-form flagship reports and sharp, conversion-focused messaging.

The work

What You’ll Do

• High-Impact Content & Data-Driven Storytelling
• Speakehead our long-form publication engine, authoring flagship industry reports, benchmark e-books, and deep-dive analytical pieces that establish category authority.
• Design and execute survey-driven research initiatives, turning raw market data into compelling narratives, proprietary insights, and press-worthy benchmarks.
• Translate complex legal-tech workflows and AI capabilities into crisp, highly digestible frameworks for executive audiences.
• Copywriting & Integrated Campaign Architecture
• Craft precise, high-converting copy across key digital touchpoints, including landing pages, performance channels, email sequences, and high-engagement social formats.
• Partner with Demand Generation, Product Marketing, and Design to conceptualize and scale multi-channel brand campaigns centered on core strategic themes like SCALE and Legal AI.
• Guard and evolve the SpotDraft brand tone, ensuring narrative consistency, nuance, and positioning alignment across every asset.
• Market Intelligence & Editorial Performance
• Conduct deep domain and competitive research to fuel an editorial pipeline that directly addresses buying personas and market shifts.
• Establish robust measurement frameworks to evaluate narrative performance, leveraging analytics to refine messaging, optimize SEO parameters, and double down on high-performing assets.
• Identify high-leverage content distribution loops to ensure maximum reach, performance, and cross-platform asset activation.
• Strategic Narrative & Industry Visibility
• Contribute to the long-term content roadmap, balancing opportunistic real-time commentary with sustainable evergreen programming.
• Identify and capture earned media opportunities, guest features, and executive thought-leadership platforms to elevate SpotDraft's profile in the SaaS and legal ecosystem.
• Support leadership with ghostwriting, keynote framing, and high-visibility industry storytelling.

Also

You’d be a great fit If You

• Bring 4–5+ years of content strategy or brand marketing expertise within B2B SaaS, developer tooling, or high-growth tech environments.
• Possess elite editorial standards — you leverage AI as a force multiplier for speed and research, but your foundational writing, narrative structuring, and voice are unassailable on their own.
• Display proven experience turning raw data, surveys, and complex customer inputs into flagship content assets that generate pipeline and mindshare.
• Think systemically about distribution — understanding how to atomize one major research piece into dozens of derivative assets across social, email, and performance channels.
• Possess relentless attention to detail across both micro-copy and macro-metrics, balancing linguistic precision with growth indicators (SEO, engagement, attribution).
• Thrives in a high-ownership, cross-functional environment where creative ambition meets execution velocity.

Also

Why SpotDraft?

• World-class peers: Collaborate with a sharp, ambitious team building at the intersection of legal ops and applied AI.
• High-leverage reach: Connect directly wit