Product Lead - Growth

HEALTH CAN’T WAIT. Not for symptoms to get worse. Not for a six‑month appointment. Not for a system to catch up. But that’s exactly how healthcare works today. You wait, until you can’t. Alan exists to end the wait. Health is a universal right, and we believe this right can only become real when it’s coupled with prevention. We need to stop treating health as something we repair and start treating it as something we build, every day. It’s not solely a question of willpower. It’s the healthcare system itself that needs to work for everyone, in a sustainable way. So we are building the new standard in prevention insurance. Alan is the first company that integrates insurance, prevention, and care into a single, acclaimed user experience. We are on an incredible journey to build a global leading company, with a unique culture https://alan.com/en/careers. We already partner with 40K+ companies of all sizes, serving more than 1M+ members, and have reached €800M+ in ARR. Prevention as the new norm. That's what we're building with our team of 1000+ people. If it speaks to you: we're hiring across France, Spain, Belgium, and Canada. And beyond. ⭐️ THE ROLE: PRODUCT LEAD, GROWTH ⭐️ We are looking for a proven product leader to lead the next phase of Alan’s growth. Our self-serve business now brings in €1M of incremental ARR every week. We got there with a funnel that was ahead of the market for years, built for health insurance, one country and one way of buying. That playbook will not get us to the next 10x. Alan is moving to many products, many countries and new segments, and prospects are starting to buy through AI assistants. We need someone who has scaled growth before to write the next playbook and lead the product team that delivers it. About the Growth area The Growth area owns Alan’s self-serve business: every member and company that signs up without a sales account executive. - It covers individuals (freelancers, retirees, etc) and small companies. - It covers everything that happens before someone becomes a member: how prospects find Alan, how they decide we are right for them, and how they start. - On the go-to-market side, segment leaders own offer, pricing and channels for their segments, and marketing teams run paid, SEO / GEO, partnerships, brand and more. - On the product side, product crews build. Conversion owns the flows and referral surfaces that turn prospects into members. Growth Infrastructure owns the website, marketing measurement and marketing ops. As Product Lead for Growth, you will lead the product side of the area and partner with our business and marketing leaders to accelerate growth. A subset of hard questions to answer: - One funnel to many: how do we make launching a new funnel for a new product, country or partner as easy as writing a prompt? How do we empower business owners to iterate on the conversion flows? - Experience before signing: how does a prospect get to try Mo, the Clinic and the Shop before signing, without slowing down their decision? - The comparison moment: how do we become the place people compare insurance on fit and value, when comparison sites rank only on price? - Buying through AI: when the journey starts in ChatGPT, how do we become the answer it cites, and the product people can buy right there? - Channel leverage: how do we use technology to make each acquisition channel faster, cheaper and smarter, and how do we decide spend on incrementality? - Cross-sell at acquisition: how do we sell more than one product from the first signature? We have strong convictions on some of these and open questions on others. We expect you to bring your own view and to change ours. What you will do: - Set the vision. You will own the multi-year growth product vision, turn it into a small number of big bets, and align the roadmaps behind them. You will also decide what we stop doing, so that we both invest in incremental optimization and big b