Marketing Executive

Skills this role screens for

Also

Job Description

The Lead Generation Executive will be responsible for identifying, sourcing, and qualifying potential leads through various channels to support the company’s sales and business development objectives. The role involves conducting prospect research, engaging with potential customers, understanding their requirements, maintaining accurate lead records, and generating quality leads to drive business growth and improve conversion opportunities.

The work

Key Responsibilities

• Conduct cold calling and prospecting to identify and generate potential leads from the designated target audience.
• Research and understand the target audience to identify potential prospects and assess their interest and requirements.
• Communicate effectively with prospects through phone calls, emails, social media, and other channels to generate interest and qualify leads.
• Ask relevant questions to qualify prospects based on their needs, interest, and potential for conversion, and share qualified leads with the concerned sales team.
• Build and maintain strong relationships with prospects through regular follow-ups and lead nurturing activities.

Who they want

Qualifications

• Freshers are welcome; candidates with 0–1 year of experience in lead generation, telecalling, inside sales, or business development may apply.
• Prior experience in B2C lead generation, education, EdTech, or technology is an advantage.
• Excellent communication and interpersonal skills, with the ability to engage and build rapport with prospects over the phone.
• Strong prospecting, lead qualification, and relationship-building skills.
• Ability to identify potential customers, understand their requirements, and qualify leads based on their interest and suitability.
• Good follow-up and time-management skills, with the ability to work independently as well as collaboratively within a team.