Marketing Automation Senior Specialist - HCP

Skills this role screens for

About the role

The Marketing Automation Senior Specialist is part of the AbbVie Digital Lab and will be responsible for playing an integral part of the team building Healthcare Professional (HCP) 1:1 marketing programs. The role combines ownership of high-complexity campaign work with formal people leadership, technical oversight, and cross-functional partnership. Responsibilities include: • Build, QC, and execute high-complexity brand omnichannel programs. This includes building journeys (base cadences) and highly complex trigger programs that deliver the right message to the right person at the right time through the right channel. • Ensure high-quality, on-time, and error-free implementation, testing, and QA of campaigns within the marketing automation platform. Create, review, and share standard quality-control documents and follow the process to ensure accuracy and completeness. • Lead and manage assigned team members, including day-to-day work allocation and prioritization, coaching, performance management, development planning, onboarding, and quality oversight. Maintain a focused campaign workload that allows appropriate attention to people leadership and team delivery. • Monitor email deliverability across domains for all brand campaigns implemented. Provide recommendations on how to optimize deliverability, resolve IP reputation issues, and ensure proper inbox placement. • Identify issues, determine root cause, and recommend corrective action for campaign builds, data and audience logic, IP reputation, deliverability, and operational processes. • Participate in and lead agile delivery activities such as design, build, QA, and continuous improvement. Maintain documents per department document-management policies and procedures. • Influence and implement capabilities including targeting, personalization, audience segmentation, journey orchestration, and dynamic content to deliver the best customer experience. Build and execute test plans, identify winners, and proactively recommend optimization opportunities that improve deliverability, reach, and engagement. • Lead internal and external partners to define, execute, and optimize email, direct mail, media, and omnichannel campaigns. Lead or contribute to team innovations, cross-functional projects, and scalable process improvements. Partners include Brand Marketing, Strategy, Business Technology Solutions, Marketing Analytics and Business Insights, Creative, Digital Agencies, and other CRM and technology teams. • Provide exemplary customer service while setting, maintaining, and exceeding stakeholder expectations. Communicate progress, decisions, stakeholder alignment, risks, and business value to the Associate Director and other partners. • Keep abreast of 1:1 marketing, CRM, email industry best practices, and new technology through professional organizations, seminars, and conferences. Recommend practical applications to the Associate Director. • Bachelor’s degree in Business, Marketing, or equivalent experience. • 5–8 years of experience in database marketing, CRM, email, digital, direct mail, marketing automation, or 1:1 marketing. • Minimum of 5 years of hands-on experience creating campaigns in enterprise-level marketing automation platforms. Strong Adobe Marketo Engage experience is preferred; experience with Salesforce Marketing Cloud, Adobe Journey Optimizer, or similar platforms is also valued. Platform certification or equivalent demonstrated enterprise experience is preferred. • Demonstrated people-management experience, including coaching, performance management, development planning, workload allocation, and onboarding. • Ability to think strategically with a strong ability to execute plans and exceed stakeholder expectations and project goals. • Ability to work independently, lead through ambiguity, and make sound decisions with limited day-to-day supervision. • Demonstrated ability to lead and manage multiple projects and team priorities simultaneously in a fast-paced, dynamic environment, assign priorities, balance capacity, and meet delivery dates. • Strong client service, stakeholder management, and project leadership skills; must be able to communicate effectively with both business and technical individuals. • Knowledge of database marketing, CRM, journey orchestration, audience segmentation, personalization, email, digital, and 1:1 marketing concepts and best practices. • Strong analytical and problem-solving skills, including the ability to identify root cause and apply learnings. • Proficiency with Microsoft Excel, SQL, and HTML/CSS. • Experience with Adobe products preferred. • Excellent written, verbal, interpersonal, and coaching skills. Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​ • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​ • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​ • This job is eligible to participate in our long-term incentive programs.  Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.​ AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.  US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html