Leads Generation Specialist

Skills this role screens for

The work

Key Responsibilities

• Lead Generation & Prospect Research
• Generate qualified leads through LinkedIn, Upwork, email outreach, and other online platforms.
• Research potential clients, companies, industries, and business opportunities relevant to IT services.
• Identify decision-makers, business owners, and key stakeholders who may require software development, web development, CRM, or other IT solutions.
• Build and maintain targeted prospect lists using online research and lead-generation tools.
• Explore new platforms and strategies to improve lead generation and outreach performance.
• IT Pre-Sales & Client Outreach
• Create and send personalized outreach messages, cold emails, proposals, and follow-up communications.
• Initiate conversations with potential clients to understand their business needs and project requirements.
• Qualify leads based on their requirements, budget, project scope, and potential business opportunities.
• Schedule discovery calls, client meetings, and discussions with the sales or technical team.
• Assist in preparing proposals, presentations, quotations, and introductory information about the company's IT services.
• Maintain consistent follow-ups with prospects to convert leads into qualified sales opportunities.
• Client Support & Relationship Management
• Respond professionally to client inquiries received through email, LinkedIn, Upwork, and other communication channels.
• Understand client requirements and provide relevant information about the company's services.
• Maintain positive relationships with prospective and existing clients through timely communication.
• Follow up on pending responses, proposals, meetings, and client feedback.
• Coordinate with internal teams to ensure client queries are addressed promptly and accurately.
• Lead Management & Reporting
• Maintain accurate lead and client records in CRM systems, Google Sheets, or other sales management tools.
• Track outreach activities, responses, follow-ups, lead status, and conversion opportunities.
• Keep the sales pipeline updated and ensure no important follow-up is missed.
• Prepare regular reports on leads generated, responses received, meetings scheduled, and qualified opportunities.
• Work toward assigned lead-generation, outreach, and appointment-setting targets.
• Sales & Internal Team Coordination
• Coordinate with the sales, business development, and technical teams to understand service offerings and client requirements.
• Share qualified leads and relevant client information with the appropriate team members.
• Assist in coordinating client meetings, requirement discussions, and pre-sales activities.
• Support smooth communication between clients and internal teams during the initial stages of the sales process.

Who they want

Requirements

• Excellent written and verbal English communication skills.
• Strong research, prospecting, and follow-up skills.
• Basic understanding of IT services, software development, web development, CRM solutions, or related technologies.
• Familiarity with LinkedIn, Upwork, cold emailing, and online lead-generation methods.
• Basic knowledge of CRM platforms such as Zoho CRM and Google Sheets.
• Ability to communicate confidently with international clients.
• Strong organizational skills and the ability to manage multiple leads and follow-ups.
• A target-oriented mindset with an interest in IT sales, pre-sales, and business development.