Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
The company
About the team
Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth, creative, analytics and regional marketing to drive revenue through self-serve and sales motions. We work globally, across all Stripe offerings and with all company segments — from startups to the largest enterprises.
The work
What you'll do
As a China Growth Marketer, you will own launching, proving out, and scaling paid media and growth marketing channels for the Chinese market. This is a 0-to-1 role: you'll identify the right channels, build the playbooks, and demonstrate what works before scaling investment. You'll work across paid channels native to China (WeChat, Baidu, Douyin, Xiaohongshu, Zhihu, Bilibili, and others), as well as broader growth marketing levers like web optimization, content distribution, and landing page localization for Chinese users.
You will be the in-house expert on how to reach Chinese developers, founders, and business operators through digital channels, bringing deep knowledge of the local ecosystem, platform mechanics, regulatory environment, and user behavior. You'll partner cross-functionally with regional marketing, analytics, creative, product marketing, and sales to ensure paid media supports Stripe's growth objectives in China.
The work
Responsibilities
Launch and scale paid media channels specific to the China market — including WeChat Ads, Baidu SEM, Douyin/Ocean Engine, Xiaohongshu, Zhihu, Bilibili, and programmatic platforms (e.g., Tencent Guangdiantong, ByteDance Pangolin)
Develop and execute a testing roadmap to prove channel viability: define hypotheses, run experiments, measure incrementality, and make go/no-go recommendations on scaling investment
Own web optimization and landing page localization for Chinese audiences — ensuring Stripe's web presence converts effectively for local users
Build measurement frameworks for China-specific channels, partnering with analytics to attribute performance through to signups, activations, and revenue
Manage campaign budgets, pacing, and performance reporting — communicating results clearly to stakeholders across time zones
Bring the skills and experience to unblock, set up and navigate media platforms and partnerships in the market.
Stay current on China's digital marketing landscape: platform algorithm changes, content regulations, privacy laws (PIPL), and emerging channels
Partner with regional marketing, sales, and product marketing to align paid media with broader China go-to-market strategy
Write concise performance updates and strategic recommendations for a global audience that ranges from paid media specialists to senior leadership
Who they want
Who you are
We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Who they want
Minimum requirements
5+ years of digital marketing experience with significant hands-on experience running paid campaigns on China-native platforms (WeChat, Baidu, Douyin, Xiaohongshu, or similar)
High professional fluency in Mandarin Chinese and English — able to write ad copy, review creative, and communicate strategy in both languages as this role will be heavily involved in the businesses in the Greater China region
Deep knowledge of the China digital marketing ecosystem: platform mechanics, ad formats, targeting capabilities, content regulations, and user behavior patterns
Experience launching new channels from scratch — demonstrated ability to take a channel from 0 to 1, prove its value, and scale it
Strong analytical skills — ability to analyze campaign data, identify trends, and make data-driven optimization decisions
Experience in B2B marketing, SaaS, developer tools, fintech, or high-growth technology companies
Self-starter mentality — ability to drive strategic and tactical work forward with minimal oversight in a fast-moving environment
Excellent written communication skills — can write concise, clear updates for a global audience with varying levels of paid media expertise
Nice to have
Preferred qualifications
7+ years of digital marketing experience with deep China market specialization
Experience marketing to developers or technical audiences in China
Familiarity with China-specific analytics and attribution tools
Experience with web optimization, CRO, or landing page testing for Chinese audiences
Understanding of China's regulatory environment as it relates to digital advertising (PIPL, CAC content regulations, industry-specific ad restrictions)
Experience working in a global company with cross-timezone collaboration
Stripe
Found on the web. You apply on the company's own site
This role screens for Digital marketing. Sit a ten-minute live challenge, get a signed receipt, and the employer sees it verified on your application instead of claimed.