FMCG Sales Executive

Skills this role screens for

Also

Job Summary

We are looking for a target-driven FMCG Sales Executive to drive retail and distribution sales for 41 Foods. The role involves expanding our retail network, building strong distributor and retailer relationships, ensuring product availability and visibility, and achieving monthly sales targets.

The work

Key Responsibilities

• Visit retail stores, supermarkets, modern trade outlets and distributors regularly.
• Identify and onboard new retail outlets and distributors.
• Generate orders and ensure timely collections/payments.
• Drive primary and secondary sales across assigned territories.
• Ensure product availability, shelf visibility and merchandising.
• Build and maintain strong relationships with retailers and distributors.
• Monitor competitor products, pricing, promotions and market activities.
• Implement schemes, promotions and trade offers effectively.
• Achieve monthly and quarterly sales targets.
• Maintain daily sales, outlet visit and order reports.
• Coordinate with the operations and supply-chain teams for timely deliveries.
• Identify new market opportunities and support territory expansion.

Who they want

Requirements

• FMCG sales experience preferred; 1–3 years or more.
• Strong communication and negotiation skills.
• Good knowledge of local retail/FMCG markets.
• Target-oriented and proactive approach.
• Willingness to travel extensively within the assigned territory.
• Ability to build relationships with retailers, distributors and channel partners.
• Basic knowledge of MS Excel/Google Sheets and sales reporting.

Also

Key Performance Indicators

• Monthly sales achievement
• New outlet onboarding
• Distributor expansion
• Secondary sales growth
• Outlet productivity
• Collection efficiency
• Product visibility and availability