Content Executive - Events and Partnerships

Skills this role screens for

About the role

Swiggy is hiring for the role of Content Executive - Events and Partnerships!

The work

Responsibilities of the Candidate

• Collaborate with the Events & Partnerships team to align content with brand goals, initiatives, and event objectives.
• Develop compelling, on-brand content across social media, websites, and partner platforms, including reels, stories, short-form videos, interviews, BTS, and trend-driven content.
• Attend and cover events, activations, and partnerships, capturing engaging content and ensuring timely delivery of all content deliverables.
• Build and maintain relationships with industry experts, collaborators, PR agencies and stakeholders to create event opportunities and co-branded campaigns.
• Support brainstorming and develop creative event content strategies to drive growth and revenue for event IPs across verticals.
• Manage the content calendar and live schedule for events, coordinate shoots and internal teams, and ensure timely posting and execution.
• Act as the main point of contact for internal and external teams on events-related content.
• Come up with creative strategies to maximise growth and revenue for various events IPs across all verticals.
• Monitor audience feedback and engagement, respond to queries, and foster community engagement leading to conversion.
• Track and report content performance and ROI, using insights and trends to optimise content strategies.
• Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.

Who they want

Requirements

• Proven content marketing experience, preferably in lifestyle or hospitality industries.
• Comfortable being on camera and/or has proven experience as an Anchor or Host, preferably in the F&B or lifestyle domain.
• Excellent writing and editing skills, with keen attention to detail, create compelling content and grammar.
• Passion for exploring and discovering Mumbai's F&B, lifestyle, cultural, and entertainment experiences. Proficiency in content management and social media platforms.
• Familiarity with SEO principles and keyword research tools.