Senior Digital Sales Enablement Lead

Skills this role screens for

About the role

dunnhumby is looking for an accomplished Senior Digital Sales Enablement Lead (G3). This is a pivotal role within our growing Tesco Media team, with responsibility for shaping and delivering customer-led, insight-driven digital media propositions that accelerate commercial growth. The role will lead the development and go-to-market delivery of propositions across digital channels only, translating customer and advertiser needs into scalable solutions that create value for Tesco, clients and customers.

The Senior Digital Sales Enablement Lead will partner with the Sales Enablement Manager on strategic priorities and build strong cross-functional relationships to ensure propositions are commercially compelling, operationally executable and successfully embedded across the business.

Also

Key accountabilities

What we expect of you

• Own the development of insight-led, customer-first propositions across digital media channels, ensuring they are differentiated, commercially viable and deliver measurable value for Tesco, clients and customers.
• Shape and grow the digital proposition roadmap, identifying opportunities to create scalable solutions, unlock new revenue streams and strengthen return on investment.
• Provide clear direction, coaching and subject-matter expertise to junior team members, supporting the development of market ready digital media propositions.
• Lead the strategic planning and continuous optimisation of digital seasonal campaigns and customer-led digital propositions to maximise customer engagement, advertiser value and media revenue.
• Build and influence senior stakeholder relationships across Tesco, the UK Enablement team, Media Planning, Media Insight and Measurement, Marketing and other relevant functions.
• Translate customer, market and performance insight into compelling digital proposition strategies and sales narratives that equip Media Planning teams to confidently take solutions to market
• Set and maintain a consistent standard for digital proposition go-to-market materials, ensuring resources are client-led, commercially persuasive and easily accessible to Media Planning teams.
• Partner with Media Insight and Measurement to develop evidence-based narratives that clearly articulate the customer benefit, commercial opportunity and value of each digital proposition.
• Own effective day-to-day relationships with key Tesco stakeholders, creating alignment, maintaining momentum and resolving issues at pace.
• Lead the development of clear and engaging internal communications that build understanding, advocacy and adoption across the Media Planning team.
• Design and lead digital proposition training ahead of market launch, ensuring teams are equipped with the knowledge, confidence and materials required to sell effectively.
• Lead end-to-end deployment across digital channels, establishing robust plans, governance and decision points; proactively manage dependencies, risks and stakeholders to deliver each proposition on time and to a high standard

Also

Desirable

• Proven experience leading complex, cross-functional projects involving multiple senior stakeholders.
• Strong programme and project leadership capability, including the design of governance and processes that improve pace, quality and efficiency.
• Strong commercial acumen, with the ability to assess value, prioritise opportunities and influence investment decisions.
• Bachelor’s degree or equivalent relevant professional experience preferred.

Also

Essential

What you can expect from us

We won’t just meet your expectations. We’ll defy them. So you’ll enjoy the comprehensive rewards package you’d expect from a leading technology company. But also, a degree of personal flexibility you might not. Plus, thoughtful perks, like flexible working hours and your birthday off. You’ll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble, small-business feel that gives you the freedom to play, experiment and learn. And we don’t just talk about diversity and inclusion. We live it every day – with thriving networks including dh Women’s Network, dh Proud, dh Parent’s & Carer’s, dh One and dh Thrive as the living proof. Everyone’s invited.

Our approach to Flexible Working

At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work. We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process. For further information about how we collect and use your personal information please see our Privacy Notice which can be found (here

• Significant digital media planning, marketing or sales enablement experience, with a strong understanding of digital media propositions and marketing communications.
• Demonstrated ability to lead multiple complex workstreams, balance competing priorities and align stakeholders in a fast paced environment.
• Sound judgement and composure under pressure, with a consistent record of meeting critical deadlines and maintaining delivery standards.
• Credible stakeholder leadership, with experience managing senior client or partner relationships and influencing decisions without direct authority
• Strong knowledge of digital retail media or a related digital advertising sector, combined with a clear commitment to customer-first decision-making.
• Proven ability to use data and insight to shape commercially compelling digital media solutions and create persuasive go-to market narratives.
• An inclusive and highly effective collaborator who creates clarity, builds alignment and mobilises cross-functional teams to deliver outcomes.
• Excellent written, verbal and presentation skills, with the confidence to communicate complex ideas clearly to senior audiences.
• Strong planning and prioritisation skills, with the ability to create structure, anticipate risks and maintain momentum across parallel initiatives.
• A strategic and creative problem-solver who challenges constructively, identifies opportunities and converts ideas into practical action.
• Results-oriented, self-directed and accountable, with a strong focus on commercial impact and continuous improvement