Manager, Brand Strategy

Skills this role screens for

About the role

As part of the dynamic, results-oriented Corporate Marketing organization, the Manager, Brand Strategy plays a critical role within WD’s Brand Strategy & Experience team. This role is responsible for defining WD’s brand strategy and narrative, ensuring clarity, consistency, and scalability across enterprise and consumer portfolios.

The primary objective of this role is to develop and operationalize WD’s brand positioning, messaging architecture, and narrative frameworks, enabling consistent brand expression across a decentralized global organization. This individual serves as a strategic and hands-on leader who connects business priorities to compelling brand platforms and scalable execution systems.

WD is the storage foundation of the AI-driven data economy, powering innovation across enterprise infrastructure and consumer technology. As WD expands its visibility across enterprise and consumer markets, strong brand leadership is essential to unify storytelling, elevate category leadership, and ensure consistent execution across regions, products, and channels.

Working closely with Product Marketing, Customer Marketing, Creative, Communications, Channel, Regional Marketing, and agency partners, this role ensures WD’s brand shows up with clarity, credibility, and cohesion across all strategic initiatives.

Also

What You’ll Achieve

• A clearly defined enterprise and consumer brand strategy and narrative that strengthens WD’s leadership across key markets
• Standardized messaging frameworks that enable consistent storytelling across campaigns, launches, and executive communications
• Scalable brand systems that empower decentralized teams while maintaining consistency
• Integrated workflows connecting internal creative teams and external agency partners
• Strong brand adoption across product, regional, partner, and customer-facing initiatives
• Increased brand clarity and differentiation across enterprise and consumer portfolios

The work

Essential Duties and Responsibilities

Also

Brand Strategy & Positioning

• Lead development of WD’s global brand positioning across enterprise and consumer portfolios
• Translate business strategy into clear brand platforms that guide campaigns, launches, and storytelling
• Define category positioning that strengthens WD’s leadership across AI infrastructure, data innovation, and consumer technology
• Partner with executive leadership to align brand strategy with business priorities
• Drive quarterly brand platform development cycles aligned to key market moments

Also

Narrative & Messaging Architecture

• Define WD’s enterprise and consumer brand narratives, ensuring clarity and differentiation
• Develop messaging architectures that connect corporate positioning to product storytelling
• Translate complex technical capabilities into clear, compelling messaging
• Support executive communications and thought leadership narratives
• Ensure consistent language across product, campaign, and corporate messaging

Also

Scalable Brand Systems

• Build scalable brand playbooks, templates, and messaging frameworks
• Create standardized tools that enable decentralized teams to execute consistently
• Identify inconsistencies and outliers across brand expression and provide solutions
• Develop systems that support both governance and usability across global teams
• Establish repeatable processes that improve speed and consistency of brand execution

Also

Agency & Creative Integration

• Brief and manage brand and creative agencies supporting strategic initiatives
• Partner with internal design teams to ensure brand consistency across deliverables
• Connect internal and external creative workflows into a unified operating model
• Guide development of brand-level creative programs and storytelling assets
• Ensure agency and in-house teams align to shared strategy and execution standards

Also

Collaborative Brand Governance

• Provide brand guidance through partnership, not enforcement
• Enable teams across product, regional, and channel marketing to align through clarity and tools
• Support co-branding, partner branding, and MDF-driven initiatives
• Establish scalable governance models that maintain flexibility across regions
• Drive adoption of brand tools and frameworks across the organization

Also

Campaign Platform Development

• Develop strategic brand platforms that support recurring campaign cycles
• Guide top-line brand storytelling initiatives across enterprise and consumer audiences
• Support launch readiness across key product and corporate initiatives
• Align messaging across campaign, product, and corporate channels
• Ensure brand platforms remain adaptable across evolving market needs

Also

Required

• 8–12+ years of experience in brand strategy, brand management, or strategic marketing
• Proven experience developing brand positioning and messaging frameworks at scale
• Strong background managing creative agencies and integrated marketing programs
• Experience operating within decentralized or global marketing organizations
• Demonstrated ability to translate complex technology into compelling messaging
• Experience building scalable brand systems, playbooks, or governance frameworks
• Strong cross-functional collaboration skills across marketing, communications, and product teams
• Bachelor’s degree in Marketing, Business, Communications, or related field

Nice to have

Preferred Experience

WD is committed to providing equal opportunities to all applicants and employees and will not discriminate against any applicant or employee based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the "Know Your Rights: Workplace Discrimination is Illegal” poster. Our pay transparency policy is available here.

WD thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

WD is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at jobs.accommodations@wdc.com to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.…

• Experience in enterprise technology, infrastructure, storage, or AI-related industries
• Experience supporting both B2B and consumer portfolios
• Familiarity with brand architecture development and messaging systems
• Experience managing integrated internal and external creative teams
• Experience leading brand transformation or repositioning initiatives
• Experience working across both enterprise technology and consumer-facing brands preferred
• MBA preferred