Head of Direct Marketing

Skills this role screens for

About the role

ABOUT LENDABLE

Lendable is on a mission to build the world's best technology to help people get credit and save money. We're building one of the world’s leading fintech companies and are off to a strong start:

So far, we’ve rebuilt the Big Three consumer finance products from scratch: loans, credit cards and car finance. We get money into our customers’ hands in minutes instead of days.

We’re growing fast, and there’s a lot more to do: we’re going after the two biggest Western markets (UK and US) where trillions worth of financial products are held by big banks with dated systems and painful processes.

• One of the UK’s most exciting unicorns with a team of over 800 people
• Among the fastest-growing tech companies in the UK
• Profitable since 2017
• Backed by top investors including Balderton Capital and Goldman Sachs
• Loved by customers with the best reviews in the market (4.9 across 10,000s of reviews on Trustpilot https://uk.trustpilot.com/review/lendable.co.uk)

Also

JOIN US IF YOU WANT TO

• Take ownership: you are trusted to make decisions that drive a material impact on the direction and success of Lendable from day 1
• Work in small teams of exceptional people: Lendies are relentlessly resourceful. We challenge the status quo to solve problems and find smarter solutions
• Build the best technology in-house: we use new data sources, machine learning and AI to make machines do the heavy lifting

The work

About the role

We’re entering a once-in-a-company moment: a major step-change in our D2C marketing investment, a full rebrand of the company and product under the Zable brand, and a marketing function being built out at pace. This is one of the most exciting marketing builds in UK fintech right now, with the financial strength, customer base, and product depth to back it up.

Direct Marketing is one of our highest-potential channels and we’re hiring a leader to turn it into a scaled, precise, and defensible growth engine. We’re looking for a Head of Direct Marketing to own the channel end-to-end: creative, sends, logistics, offers, and reporting, sourcing the data pipeline and user-data enrichment that let us target the right customer, with the right offer, at the right moment. Addressed direct mail is the core today, and you’ll have the scope to extend into other formats.

You'll lead the channel's dedicated analysts and work with our creative team. Your job is to set the direction: decide who we mail, with what offer and when, commission and challenge the selection and response models, and hold every campaign to CAC and LTV targets.

Standalone direct marketing roles with this kind of budget and autonomy are rare. If you've got significant experience in acquisition mail and want to build and extend a channel your own way, at a profitable business with the product range and analytical capabilities to make it work, this is the role.

Who they want

What we’re looking for

Also

Essential

• 5+ years in direct marketing, including at least 2–3 years owning an acquisition DM programme end to end: strategy, budget, data, production and results.
• A track record of mailing cold prospects at meaningful scale. You'll be able to talk through the volumes, budgets, response rates and CPAs you've been accountable for.
• Commercial ownership: you build the business case, forecast volumes and returns, and judge results on a marginal CAC basis rather than vanity metrics.
• Experience procuring data: working with data suppliers on list selection, screening, enrichment and cost.
• Deep knowledge of the DM supply chain: print, lettershop, Royal Mail products (Advertising Mail, Mailmark, partially addressed, door drops) and suppression (MPS, goneaways, deceased).
• A strongly commercial approach. You build the business case, forecast volumes and returns, own the channel P&L, and measure spend on CAC, ROI and payback rather than pieces mailed.
• Strong analytical judgement. You design test cells and holdouts, read resul