Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination’ in Arabic, KAYALI provides a modern fragrance experience inspired by Mona’s rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love.
Mona collaborates with some of the world’s most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles.
The company
Our Mission
To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.
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Summary
KAYALI launches at pace across global markets, DTC, retail and distributor partners. The Director of Integrated Campaigns & Marketing Operations will ensure these moments land on time, in full, within budget and to the agreed quality standard.
You will own the global marketing planning calendar and integrated campaign process, bringing together global functions, regions and partners from approved strategy and brief through to in-market execution.
Through clear planning, systems and accountability, you will create one connected way of working that enables teams to move faster, manage dependencies early and deliver KAYALI’s global marketing agenda with excellence.
The work
Responsibilities
Own the Global Marketing Planning Calendar
Own KAYALI’s single global marketing planning calendar, serving as the definitive source of truth for every launch, campaign, activation, retail moment and always-on initiative across global and regional teams.
Ensure the calendar integrates Brand, Creative, Communications, Social, Influencer & Community, eCommerce, Retail, Commercial and regional priorities into one connected view.
Convene and lead the cross-functional planning rhythm across annual, quarterly and monthly horizons, with clear inputs, decisions, dependencies and owners at every stage.
Translate business, brand, product and commercial priorities into an achievable and strategically sequenced marketing plan.
Sequence the year so that launches and campaigns build on one another rather than compete for the same audiences, resources, budgets and attention.
Ensure regional, retailer and distributor requirements are incorporated early enough to influence planning rather than becoming downstream execution challenges.
Maintain clear visibility of changes to the calendar, their implications and the decisions required when priorities shift.
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Lead Integrated Campaign Delivery
Own the integrated delivery of global campaigns from approved strategy and brief through production, deployment and in-market execution.
Translate each approved campaign strategy into one integrated campaign plan with clear deliverables, owners, timelines, budgets, dependencies and success measures.
Bring together global functions, channels and regions around a single campaign plan and shared definition of success.
Establish clear accountability across workstreams while maintaining an end-to-end view of campaign delivery.
Ensure every campaign is delivered on time, in full, within budget and to the agreed quality standard.
Identify gaps, conflicting priorities and delivery risks early, ensuring decisions are made at the right level and at the right time.
Maintain momentum from strategy through execution, ensuring approved ideas translate into consistent, high-quality consumer experiences across every relevant touchpoint.
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Launch Planning & Readiness
Critical Paths, Dependencies & Risk Management
Regional, Retailer & Distributor Readiness
Design and run a gated global launch process from concept lock through to in-market execution, with defined milestones, readiness reviews and clear go / no-go decision points.
Build integrated launch plans that connect global asset development with regional, retailer, distributor and channel execution requirements.
Chair cross-functional launch readiness forums, ensuring Creative, Brand, Digital, eCommerce, Retail, Social, Influencer, PR, Sampling, Supply, Regulatory and Commercial requirements are confirmed against one shared readiness framework.
Establish clear readiness criteria for global teams, regional markets, retailers and distributor partners, ensuring success is measured by in-market preparedness rather than simply the completion of global assets.
Ensure localization, translations, retailer specifications, distributor requirements, digital deployment, fixtures, samples, training materials and other market needs are built into launch timelines.
Surface gaps early and drive clear ownership of corrective actions.
Protect quality at pace , holding the line where timing would compromise the work and escalating early enough for decisions to matter.
Build backwards from every in-market date, mapping critical paths and lead times across creative development, production, packaging, samples, fixtures, localization, regulatory approval, retailer requirements and deployment.
Make dependencies visible before they become escalations across Product, Supply Chain, Regulatory, Creative, Commercial and regional teams.
Maintain a live portfolio-level risk view showing what is at risk, what it affects, who owns the resolution, what decision is required and by when.
Identify resource or capacity conflicts across concurrent launches and campaigns and facilitate prioritization decisions.
Establish clear escalation routes and decision rights so issues can be resolved quickly.
Build regional and partner readiness into the campaign process from the outset rather than treating localization as a final stage.
Partner with regional and Commercial teams to understand local market, retailer and distributor requirements and incorporate them into global campaign planning.
Establish clear deadlines and responsibilities for local adaptation, localization, retailer submissions, asset delivery, training and activation requirements.
Create visibility of readiness by market, retailer and distributor ahead of every major launch.
Ensure global campaign standards are protected while allowing appropriate flexibility for local market relevance and commercial needs.
Identify recurring regional or partner challenges and address their root causes through better planning, processes or ways of working.
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Marketing Operations & Ways of Working
Own and continuously improve Marketing’s operating model, including briefing standards, approval routes, decision rights, governance, meeting cadence and documentation.
Create simple, scalable ways of working that improve speed, visibility and accountability without adding unnecessary process.
Establish clear roles and responsibilities across integrated campaigns so teams understand where accountability sits and how decisions are made.
Own the marketing budget process end-to-end, including annual planning, campaign allocation, tracking, commitments, reforecasting and clear visibility of spend by pillar, market and campaign.
Partner with Finance and Marketing leadership to identify risks, trade-offs and opportunities within the marketing budget.
Own agency and partner operations, including rosters, scopes of work, onboarding, governance and performance reviews.
Regularly assess processes and remove activity, meetings or systems that no longer add value.…
This role screens for Excel. Sit a ten-minute live challenge, get a signed receipt, and the employer sees it verified on your application instead of claimed.