Communications Manager

Skills this role screens for

About the role

Procter & Gamble is hiring for the role of Communications Manager!

The work

Responsibilities of the Candidate

• Lead the development and implementation of comprehensive corporate and brand communication strategies that align with P&G's business objectives, market trends, and stakeholder expectations. Drive impactful external transparency and storytelling to build strong affinity for P&G in India.
• Develop and execute communication plans that effectively launch new products, amplify brand campaigns, and highlight the unique value propositions of P&G brands across various channels.
• Proactively manage and enhance P&G's corporate and brand reputation, fostering trust and credibility among consumers, media, and key stakeholders. Develop robust issue management and crisis communication plans, leveraging real-time insights and data.
• Cultivate and maintain high-quality, strategic relationships with journalists, media houses, industry analysts, and a diverse network of Key Opinion Leaders (KOLs) and social media influencers. Identify opportunities for authentic brand integration and impactful storytelling through these partnerships.
• Lead P&G's digital presence and strategy across relevant platforms, leveraging insights into social media trends, emerging platforms, and community engagement tactics. Develop compelling digital content and campaigns that drive conversation and build brand loyalty.
• Drive impactful community relations initiatives and lead communication around P&G's Environmental, Social, and Governance (ESG) commitments and activities, showcasing our positive societal impact.
• Explore and integrate Generative AI tools and other innovative technologies to enhance communication efficiency, personalize messaging, and analyze communication effectiveness. Stay abreast of advancements in communication technology and adapt strategies accordingly.
• Oversee the creation of compelling and consistent communication materials, including press releases, thought leadership articles, speeches, presentations, corporate reports, and multimedia content. Serve as key media resource for media interviews as appropriate.
• Work with leadership team on strategic enterprise-wide communication and anticipate and create issue management plans.
• Collaborate closely with the leadership team on strategic enterprise-wide communication initiatives. Serve as a key media resource for interviews and spokesperson opportunities as appropriate.
• Continuously monitor, analyze, and evaluate the effectiveness of communication campaigns using data-driven metrics to ensure continuous improvement and maximize ROI.
• Manage relationships with external agencies and partners, ensuring alignment with P&G's communication objectives and brand guidelines.

Who they want

Requirements

• Proven ability to develop and execute sophisticated communication strategies that drive business outcomes and build strong brand equity.
• Superior verbal and written communication skills, with a demonstrated ability to craft clear, concise, and compelling messages for diverse audiences. Strong presentation and public speaking abilities.
• Deep understanding of current social media trends, digital platforms, community engagement best practices, and analytics. Experience with influencer marketing and content strategy for digital channels.
• Demonstrated experience in reputation management, crisis communication, and proactive issue resolution.
• Excellent collaboration abilities to work effectively with cross-functional teams, demanding internal stakeholders, and external partners (media, agencies, KOLs).
• High degree of initiative, commitment, and a keen interest in leveraging new technologies like Generative AI to innovate communication approaches. Ability to adapt quickly to a dynamic media landscape.
• Sharp attention to detail in all aspects of communication planning and execution.
• Proven track record of delivering measurable results in communication campaigns.
• MBA / Postgraduate in Communication / Digital Marketing
• Minimum 2 years of relevant experience
• A degree in Communications, Marketing, Business Administration or a related field.
• Strong written and verbal communication skills.
• Ability to work collaboratively within a team environment.
• Demonstrated ability to manage multiple tasks and meet deadlines.
• A growth mindset with the ability to learn from feedback and continuously improve.