Brand Manager (UAEN)

Skills this role screens for

Also

Job Purpose

To lead the development, refinement, and consistent application of the company brand across all touchpoints. This includes managing brand identity, guidelines, and visual systems to ensure a strong, coherent presence that resonates with stakeholders and reinforces the entity’s purpose, values, and impact

The work

Job Responsibilities

Support for delivering the unit’s business plans

Management of all branding & advertising activities

• Support in developing and delivering the annual operational business plans and KPIs for the unit and contribute to performance monitoring and reporting for the unit so that overall objectives are met.
• Ensure the continuous improvement of the company brand, including brand identity, core values, unique selling points, as well as brand guidelines and visuals in order to ensure that the brand is compelling and is represented and promoted in a consistent manner, in line with leading industry practices.
• Lead on all branding projects including audits and research to improve brand’s reputation and equity.  Manage activities related to brand visuals and design. This includes all brand-aligned assets produced internally or with third-party vendors, ensuring consistency and quality across applications.
• Manage activities related to brand visuals and design. This includes all brand-aligned assets produced internally or with third-party vendors, ensuring consistency and quality across applications.

The company

Management of the brand & design team

• Manage the internal branding team and the effective achievement of objectives through setting individual objectives, managing performance, developing staff and providing formal and informal feedback in order to maximize overall performance and team motivation.

Also

Oversight of branding activities

Contribution to the delivery of all events

Contribution to the continuous enhancement of the company’s digital platforms

• Ensure execution of required designs and think creatively to produce new ideas and concepts.
• Oversee all newly branded applications and materials to ensure it is aligned with the company’s branding visual guidelines.
• Ensure that all brand visuals and assets used in events and initiatives are aligned with the company’s brand identity and delivered to a high standard
• Ensure the development of creative briefs for all marketing initiatives, ensuring objectives and strategies are clearly identified so as to facilitate working jointly with internal departments and outside agencies.
• Support the consistent visual representation of the company across its digital platforms and ensure that brand guidelines are applied effectively across all channels

Nice to have

Preferred Qualifications

• MBA or relevant master’s degree from a top-tier internationally recognized higher education institution • bachelor’s degree in communications, mass media, marketing or related discipline.

Nice to have

Preferred Experience

• At least 8 years of experience in senior roles in branding, visual identity management, and brand architecture for large organizations or an equivalent experience
• Previous work on brand audits and research
• UAEN candidates ONLY

Who they want

Job-Specific Skills

NOTE: THIS ROLE IS FOR UAE NATIONAL ONLY

As part of the application process, we will collect, store and process personal information about you.

Masdar will use your personal information in accordance with our Candidate Privacy Notice, which provides details on the purposes for which your data is processed.

• Exceptional communication (verbal and written) and interpersonal skills leading to a consultative approach within a corporate / multifunctional environment.
• Strong understanding of the complexity and challenges of driving/building a project delivery culture and strong project management skills.
• Experience working in collaboration with marketing teams, with a clear focus on visual and brand alignment across multi-channel deliverables.
• Knowledge of latest sustainability trends
• Strong knowledge of budget management