Assistant Manager - Growth Marketing

Skills this role screens for

The work

About the Role

This position is a critical part of the Growth Marketing team dedicated to Swiggy Food Delivery

Business. As Swiggy continues to scale and expand in India, this role will focus on driving user

growth, retention, and scaling revenue through innovative and measurable strategies.

You’ll be at the forefront of building a best-in-class growth engine for Swiggy, driving its adoption,

enhancing user experiences, and ensuring it becomes a growth leader in the category.

The work

Key Responsibilities

Performance for Dormant and Repeat User growth while increasing order frequency and

cross-category adoption.

strategies to encourage multi-vertical usage and customer retention.

adoption in high-potential geographies, focusing on geo-specific needs and behaviors.

○ Conduct A/B tests and pilot projects to identify what resonates with Food’s user

base.

○ Scale successful experiments across geographies to create sustainable and

scalable growth models.

platforms like Google Ads, Meta, and programmatic networks to drive high-quality traffic.

Ensure efficiency through continuous optimization of ROAS, CPCs, and conversion rates.

○ Use tools like AppsFlyer, Google Analytics, and internal dashboards to measure

campaign performance.

○ Conduct lift studies and in-depth analyses to quantify the impact of campaigns

and refine strategies.

diverse user segments, reflecting Swiggy's value proposition and convenience.

align Performance marketing initiatives with Swiggy’s broader business goals.

• Food Growth Strategy: Own the end-to-end growth funnel for Food Delivery, from driving
• In-App Cross-Pollination: Leverage Swiggy’s existing ecosystem to develop innovative
• Hyperlocal Campaigns: Design and execute hyperlocal marketing strategies to drive
• Experimentation and Scaling:
• Performance Marketing: Strategize and execute performance campaigns across
• Analytics and Measurement:
• Creative Excellence: Partner with creative teams to develop ad assets that resonate with
• Stakeholder Management: Collaborate with product, analytics, and operations teams to

Who they want

Required Skillset

focus on driving results.

○ Hands-on experience with Google Ads, Meta Ads, DSPs, and programmatic

platforms.

○ Proficiency in attribution tools like AppsFlyer and strong understanding of

audience segmentation and personalization.

hyperlocal markets and understanding the nuances of rapid commerce or e-grocery.

○ Proficiency in designing A/B tests, geo-lift studies, and conversion-lift studies.

○ Ability to derive actionable insights from complex data sets and scale successful

experiments.

analytical decision-making.

○ 3-4 years in growth or digital marketing roles, preferably with rapid commerce,

consumer tech, or e-commerce platforms.

○ Proven track record of scaling businesses through data-driven growth strategies.

"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the

Visit our tech blogs to learn more about some the challenges we deal with: https://medium.com/swiggy-bytes

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.

• Growth Mindset: A strong bias for action, ability to navigate ambiguity, and a relentless
• Digital Marketing Expertise:
• Hyperlocal and Category Knowledge: Experience in managing campaigns tailored to
• Experimentation and Data-Driven Thinking:
• Creative and Analytical Balance: Strong skills in both creative problem-solving and
• Experience: