Product Management MLP

Skills this role screens for

About the role

CATKing Educare is hiring for the role of Product Management MLP!

The work

Responsibilities of the Candidate

• E2E Product Launch: Ideate > Build > GTM Strategy > Launch > Measure.
• Apply the Design Thinking framework in building products (post training with a Design Coach during the MLP).
• Conduct market research, gather customer feedback, and analyze data to identify product improvements and new features.
• Prioritize features, and create user stories and acceptance criteria for the development team, for an audience of 5 Lakh customers.
• Coordinate with the development team during the product build process, ensuring timely delivery of high-quality products.
• Plan and execute go-to-market strategies, including positioning, messaging, and launch activities.
• Monitor product performance metrics and make data-driven decisions to optimize the product.
• Implement AI to capture the voice of the customer, post Go Live of the product.
• Develop end-to-end product enhancement strategies using upcoming technologies such as Artificial Intelligence and Machine Learning to build automated dashboards for customers.
• Understand the markets, technologies, competitors and customers to develop and deliver product releases with UI/UX and student-friendly usability mapping that increases customer satisfaction and drives growth and profitability.
• Work with Marketing, Content Management and Technology Management to ensure project deliverables are met from all stakeholders' perspective.
• Know every competitive product inside out in the MBA Exams space, in India and globally.
• Work directly with customers (via Sales) on new product definitions (features and benefits).
• Develop and communicate business plans internally for new product proposals.
• Provide pricing recommendations for new and existing products.
• Work collaboratively with Marketing and Technology team management to adjust priorities and clarify features with respect to customers' needs and product team analysis.
• Work with Marketing, Operations, Product, Sales and Support to improve customer satisfaction (CSAT scores).
• Once Company executive management has approved a product development and marketing plan, design and execute the communication plan and risk mitigation plan.
• Research and user test prototypes to maximize user satisfaction and performance.
• Interact regularly with Sales and customers, often at a technical level, to ensure consumer needs are met.

Who they want

Requirements

• Proficiency in tools like ChatGPT, Notion AI, Zapier, Make, and Google Workspace.
• Strong understanding of prompt design, automation logic, and dashboard reporting structures.
• Skill(s) Required
• Market Analysis: Ability to assess and interpret market trends to find business opportunities.
• Leadership & Communication: Strong leadership qualities with excellent spoken communication.
• Strategic Thinking: Capability to create and implement effective marketing strategies.
• Problem-Solving: Effective in resolving challenges that arise in sales or client relations.
• 1-2 years of experience in a product management role, preferably in the EdTech or test preparation industry.
• Strong analytical and problem-solving skills.
• Excellent communication and stakeholder management abilities.
• Proficiency in product management tools and methodologies.
• Passion for building innovative and user-centric products.
• You should be smart and should be able to get things done. Period. That's the number one priority.
• An understanding of, and passion to work in, an Ed-Tech startup.
• Ability to react quickly to situations.
• Self-starters who can initiate and run projects end-to-end on their own.
• Proven ability to thrive in an ambiguous environment and changing market conditions.
• Passionate about marketing and constant learners who are always in sight of the changing marketing landscape.
• Set the highest standards for themselves and their agencies/other partners.