CRM Lead

Skills this role screens for

About the role

PhonePe is hiring for the role of CRM Lead!

The work

Responsibilities of the Candidate

• Core Copywriting: Write all copy for push notifications, in-app banners, SMS, WhatsApp messages, and email sequences.
• Journey Mapping: Structure communication flows across the user lifecycle, adapting message angles based on user behavior and drop-off points.
• Funnel Drop-Off Recovery: Identify friction points in registration and product funnels, writing targeted recovery messaging to bring users back.
• Voice & Clarity: Keep messaging simple, direct, and transparent across all dynamic templates and automated sequences.
• A/B Copy Testing: Run continuous experiments testing subject lines, hooks, message length, call-to-action buttons, and value propositions.
• Performance Analysis: Track open rates, click-through rates, and conversion metrics to see which messaging variations drive actual transactions.
• Dynamic Messaging: Set up modular content rules so message copy automatically adjusts based on user profiles and past activity.
• Tech Coordination: Work with Product Managers and Tech Leads to trigger the right messages based on specific user events and backend actions.
• Frequency Control: Manage notification schedules to keep messages helpful without annoying users or causing uninstalls.

Who they want

Requirements

• Fintech / Banking Writing Experience: Direct experience writing product copy and lifecycle campaigns for digital banking, lending, payments, or investment apps.
• CRM Stack Fluency: Hands-on experience working with tools like MoEngage, CleverTap, WebEngage, or Braze to set up and send written campaigns.
• Analytical Thinking: Ability to read funnel drop-off charts and figure out what copy change will fix the leak.
• Clear Communication: You know how to distill complex financial products into one or two clear sentences.
• High Agency: You take full ownership of retention metrics, rewriting underperforming campaigns without waiting for a nudge.
• Audience Understanding: You understand user hesitation around financial decisions and write a copy that builds trust and prompts action.