Creative Strategist - YouTube

Skills this role screens for

About the role

PhonePe is hiring for the role of Creative Strategist - YouTube!

The work

Responsibilities of the Candidate

• Topic Selection: Research trending financial conversations, platform algorithms, and audience demand to select high-potential video angles.
• Format Ownership: Design and test distinct video formats, determining whether a subject works best as a deep-dive breakdown, a story-driven narrative, or a visual experiment.
• Hook & Packaging Strategy: Define the title, thumbnail concept, and first 30 seconds of every video before writing begins, ensuring high click-through rates and early retention.
• Feedback Loops: Analyze video retention graphs and engagement metrics alongside performance data to double down on winning concepts and drop what fails.
• Concept Outlining: Write core narrative structures, detailed concept briefs, and key story beats for scriptwriters and production teams.
• Platform Logic: Apply platform psychology to every video structure, ensuring complex financial topics remain clear, engaging, and simple for the viewer.
• Speed to Execution: Identify breaking financial trends and translate them into ready-to-produce video concepts within hours.

Who they want

Requirements

• Can take complex financial topics, market trends, and platform data, then turn them into high-performing video concepts, hooks, and content formats.
• Can operate with a channel specialist mindset, understanding YouTube packaging, audience retention mechanics, and narrative pacing better than anyone else.