Campaign Management- Traffic Management- Growth

Skills this role screens for

About the role

About Paytm

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

The work

About the Role

We are looking for a detail-oriented and proactive CLM Operations candidate to join the Paytm Campaign Lifecycle Management (CLM) team. In this role, you will be responsible for the end-to-end execution of off-deck and on-deck campaigns across multiple channels using CleverTap. You will collaborate closely with Category, Growth, and Traffic teams to ensure campaigns are set up

accurately, approved on time, and monitored for performance.

The work

Key Responsibilities

Chat, and WhatsApp channels.

segmentation, and multi-step flows.

Display).

reference against push campaign base size checks.

specs before campaign scheduling.

delivery rates (expected benchmark: 50–60% delivery/acquiry).

Sheet to ensure alignment.

and CategoryName key-value pairs are correctly mapped (case-sensitive).

widget types.

webhook.

• Campaign Execution & Management
• Create, configure, and publish campaigns on CleverTap across Push (Override, Lifecycle, Nodedupe, Event-based), Email, SMS,
• Set up and manage CleverTap Journeys, including event-based triggers, audience
• Set up and validate context strings for both Override and Lifecycle on-deck campaigns (Native
• Data Fetching & Validation
• Fetch and validate campaign base sizes using CleverTap's segment builder and cross-
• Validate Banner IDs, deeplinks (via QR code generation), widget types, slot IDs, and image
• Monitor campaign delivery metrics post-launch; flag anomalies such as unusual drop in reach or
• Pull and verify data from the Campaign Tracker, Traffic Approval Sheet, and Allocation Team
• Ensure all campaigns have a valid Label ID from the CLM Category List, and that CategoryId
• Quality Control & Scheduling
• Perform QC checks as per the Campaign SOP before scheduling any campaign.
• Conduct banner QC in line with Banner SOP guidelines, verifying image specs, deeplinks, and
• Test campaigns during permitted testing hours (7:00 AM–10:00 PM) using the designated test

Who they want

Required Skills & Qualifications

channel configuration.

triggers, and user property filters.

contexts, frequency capping, and DND settings.

Chat channels.

(Google Sheets / Excel).

exclusions, and frequency rules.

campaign execution.

timelines simultaneously.

• CleverTap Expertise (Mandatory)
• Hands-on experience with CleverTap for campaign creation, audience segmentation, and
• Proficient in setting up Events and Journeys in CleverTap, including multi-step flows, event
• Understanding of CleverTap concepts: Native Display, Push campaigns, cascade mode, sub-
• Familiarity with webhook configuration (live and test) for Push, Email, SMS, WhatsApp, and
• Data Fetching & Analytical Skills
• Ability to fetch, validate, and cross-reference campaign data from multiple trackers and sheets
• Basic understanding of segmentation logic: user properties, behavioral filters, segment
• Ability to identify and flag data discrepancies or campaign mismatches quickly and accurately.
• Operational & Process Skills
• Strong attention to detail — ability to follow multi-step SOPs precisely and maintain zero-miss
• Experience raising and tracking tickets on Jira or similar tools
• Good time management skills to handle approval deadlines, testing windows, and scheduling

What you get

Why join us?

A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities A solid 360 feedback from your peer teams on your support of their goals Respect, that is earned, not demanded from your peers and manager

What you get

Compensation

If you are the right fit, we believe in creating weal