Product Analytics Associate
Instrument a product, read the funnel and find where people leave.
Add it to your LinkedIn profile with the insiderOne logo, verifiable by anyone.
What you will be able to do
- Write a tracking plan with event names, properties and the moment each event fires
- Build a funnel and name the step to fix first, valued by what happens downstream
- Read a cohort table along its rows, columns and diagonals and say what changed
- Split a metric by segment and produce a mix-adjusted rate that survives Simpson's paradox
- Design an A/B test with a hypothesis, a sample size, guardrails and a decision rule
- Write a sized recommendation a product manager can approve the same day
Students and freshers aiming at product analyst, growth and associate product roles at app companies, and anyone in a startup who has been handed the analytics dashboard and asked what it means.
What is in it
- 1What product analytics is for11 min
- 2Events and the tracking plan11 min
- 3Funnels, and where to look first12 min
- 4Retention, cohorts and why averages lie12 min
- 5Segments and Simpson's paradox11 min
- 6Designing an A/B test12 min
- 7Reading an A/B test12 min
- 8From finding to recommendation11 min
Where Vaakya loses its learners
A note to the founder: where users leave, one fix sized in users and rupees, the A/B test you would run to prove it, and your view on the discount.
About 125 minutes in total.
Two levels
Finish the units and the project and you get the Certificate of Completion. Pass the live skill challenge on Product Analytics at Practitioner level or above and it becomes a Verified Certificate, which anyone you send it to can check for themselves.
Questions
What does it cost?
Nothing while insiderOne is in beta.
Can an employer check it?
Yes. Every certificate has its own page, and the code printed on it resolves there without anyone needing an account.
Do I need any experience?
No. These are written for students and people in their first job, and they assume nothing.
What do I actually walk away with?
The certificate, and the piece of work you made for the project. That goes into your insiderOne profile as a proof item, private until you choose to show it.
Know someone studying this?
It is free while insiderOne is in beta, and the certificate is checkable by anyone they send it to.