Performance Marketing Associate
A free Performance Marketing course from insiderOne University, in English, that takes about 2 hours. Run paid campaigns, read the numbers daily and stop the losing ones. It ends in one assessed project. The course and the certificate are free. Anyone can verify the certificate at its own link, without an account.
Add it to your LinkedIn profile with the insiderOne logo, verifiable by anyone.
What you will be able to do
- Work out the cost per order at which a campaign stops making money, returns included
- Choose a bid strategy and a conversion event you can defend to a founder
- Diagnose a rising cost per purchase to the ad, the audience or the page
- Reconcile what the ad platforms claim with the orders that actually arrived
- Design a holdout test that shows whether a campaign caused its sales
- Write a weekly spend recommendation that says scale, hold, cut or test
Students and freshers going into paid acquisition at a D2C brand, an app or an agency, and anyone already running ads who wants to know whether they pay.
What is in it
- 1What the job is judged on11 min
- 2The number you are bidding against11 min
- 3How the auction sets your price11 min
- 4Telling the platform what counts11 min
- 5The ad is the targeting11 min
- 6Reading the numbers without being fooled11 min
- 7Would they have bought anyway11 min
- 8Scaling, pacing and the weekly call11 min
Next month's spend recommendation
A one page memo to the founder recommending how next month's 4,00,000 rupees should be split, with the arithmetic behind each call and how you will know whether it worked.
About 125 minutes in total.
Two levels
Finish the units and the project and you get the Certificate of Completion. Pass the live skill challenge on Performance Marketing at Practitioner level or above and it becomes a Verified Certificate, which anyone you send it to can check for themselves.
Questions
What does it cost?
Nothing. The course and the certificate are free, and so is verifying it.
Can an employer check it?
Yes. Every certificate has its own page, and the code printed on it resolves there without anyone needing an account.
Do I need any experience?
No. These are written for students and people in their first job, and they assume nothing.
What do I actually walk away with?
The certificate, and the piece of work you made for the project. That goes into your insiderOne profile as a proof item, private until you choose to show it.
Know someone studying this?
The course and the certificate are free, and anyone they send it to can check it.