Design Lead

Skills this role screens for

About the role

ToppersNotes is hiring for the role of Design Lead!

The work

Responsibilities of the Candidate

• Own and strengthen the company's overall brand identity and visual language
• Lead design for all major brand and marketing initiatives.
• Develop and maintain brand guidelines, visual systems, typography, color systems, and design principles.
• Design and oversee marketing creatives, campaigns, social media assets, advertisements, and digital communication
• Lead the design of publication graphics, educational content, and learning products
• Work on logo design, brand assets, packaging, product branding, and other physical/digital brand touchpoints.
• Translate marketing and business objectives into strong creative concepts and visual solutions.
• Develop creative concepts and ensure high-quality execution across multiple formats.
• Collaborate closely with the Marketing, Content, Product, and Business teams.
• Ensure consistency of the brand across campaigns, products, publications, packaging, and customer communication.
• Contribute to brand strategy through design, helping define how the company should look, communicate, and be perceived.
• Review and provide direction on designs created by other designers and build a strong design culture within the team.
• Manage multiple design projects simultaneously while maintaining quality and timelines.
• Stay updated with evolving design trends, consumer behavior, and emerging creative formats.

Who they want

Requirements

• Graduates from reputed design institutes such as NID, NIFT, IIT, or equivalent institutions would be preferred.
• Bachelor's or Master's degree in Design, Visual Communication, Graphic Design, or a related field.
• Strong understanding of brand strategy and its connection with visual design.
• Strong portfolio demonstrating branding, campaigns, marketing creatives, packaging, publications, and/or visual identity work
• Ability to think beyond individual creatives and build complete design systems and brand experiences.
• Excellent conceptual thinking with the ability to turn ideas into compelling visual communication.
• Strong experience in Brand Design, Visual Identity, Marketing Design, or Creative Design.
• Strong experience in Brand Design, Visual Identity, Marketing Design, or Creative Design
• Proven experience working on the brand side/in-house, preferably with consumer- facing or D2C brands.