Sr. Specialist Influencer Marketing

Job Ref ID: JR0084766   Whats on your plate? Regional Influencer Marketing Leadership • Lead paid influencer marketing across all talabat MENA markets. • Build a regional operating model that balances local market flexibility with regional governance and best practices. • Drive consistency in campaign planning, execution, reporting, and measurement across all markets. • Identify opportunities to consolidate initiatives, negotiate efficiencies, and leverage regional scale. • Build annual roadmaps that support both regional and local business priorities.   Campaign Planning & Execution • Partner with local marketing managers to develop influencer campaigns aligned with brand, commercial, and seasonal objectives. • Coordinate regional and local campaigns from planning through execution and post-campaign evaluation. • Ensure influencer activity is integrated into broader marketing campaigns across digital, social, offline, and CRM channels. • Partner with agencies to identify the most relevant creators and content strategies for each objective. • Ensure campaigns are delivered on time, within budget, and to a consistently high standard.   Agency & Stakeholder Management • Manage regional influencer marketing agencies and oversee local agency relationships. • Establish clear governance, performance expectations, KPIs, and service standards. • Build strong relationships with internal stakeholders across Marketing, Brand, Digital, Media, Creative, Legal, Procurement, and Finance. • Act as the regional subject matter expert for influencer marketing.   Technology, Tools & AI • Own talabat's influencer marketing technology ecosystem and continuously improve how technology supports campaign planning and execution. • Lead the implementation, optimization, and adoption of influencer marketing platforms across the region. • Drive full utilization of technology across the influencer workflow, including: • Creator discovery • Audience validation • Brand fit analysis • Fraud detection • Campaign management • Contract management • Performance tracking • Reporting • Benchmarking • Evaluate and recommend new technologies that improve efficiency and campaign effectiveness. • Champion AI adoption across influencer marketing, including: • AI-assisted creator discovery • Content evaluation and creative scoring • Audience insights • Predictive campaign planning • Performance forecasting • Automated reporting • Workflow automation • AI-generated campaign summaries and recommendations • Continuously identify opportunities to automate manual processes and reduce operational complexity.   Performance Measurement & Analytics • Develop a robust measurement framework for influencer marketing across all markets. • Create regional dashboards and standardized reporting that provide visibility into campaign performance. • Track KPIs including reach, engagement, video completion, earned media value, creator effectiveness, cost efficiency, and business impact where applicable. • Deliver regular performance reviews with clear recommendations for optimization. • Build benchmark databases across markets to improve future planning and investment decisions. • Use data and insights to continuously improve campaign performance and return on investment.   Cross-functional Collaboration • Work closely with the Online Branding team to ensure influencer marketing is fully integrated into digital media plans. • Coordinate campaign timing, audience strategy, creative messaging, and paid amplification. • Partner with Creative teams to improve creator content quality and effectiveness. • Ensure influencer campaigns contribute meaningfully to broader brand and business objectives.   Innovation • Stay ahead of emerging creator trends, social platforms, AI capabilities, and influencer technologies. • Pilot new creator formats, platform capabilities, measurement solutions, and content approaches. • Develop innovative paid partnership frameworks that improve creator authenticity while delivering stronger brand outcomes. • Foster a culture of experimentation and continuous learning through structured test-and-learn initiatives.   What did we order? • Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field. • 7+ years of experience in influencer marketing, digital marketing, social media, or integrated marketing. • Experience managing regional influencer marketing programs across multiple markets. • Experience working with leading influencer marketing agencies and creator ecosystems. • Experience operating within matrix organizations and managing multiple stakeholders.