Go-to-Market Propositions Lead 

Posted 4d ago

Pay not disclosedBratislavaOn-site · Job
go
data science
tesco central europe media
Responsibilities
  • Turn media propositions into commercially successful, sales-ready solutions.
  • Ensure media propositions across online/offline channels are clearly positioned and packaged.
  • Shape data-backed, value-driven go-to-market strategies.
  • Build compelling sales narratives for media solutions.
  • Translate complex media solutions into simple, actionable offers.
  • Support offers with case studies, measurement frameworks, and sales enablement tools.
  • Accelerate the commercialisation of in-store digital screens proposition.
  • Maximise commercial impact and drive client adoption across full media portfolio.
  • Work with Digital/Offline Media Proposition Leads, Sales teams, and internal stakeholders.
Requirements
  • Strong experience in media sales, ideally with integrated media solutions/packages.
  • Strong experience working within/closely with media agencies, or agency background.
  • Deep understanding of how agencies plan, buy, and evaluate media.
  • Deep understanding of retail media and media planning.
  • Deep understanding of in-store digital signage, online channels, and shopper insights.
  • Proven experience developing and executing go-to-market strategies.
  • Strong commercial mindset to influence and support sales performance.
  • Experience working cross-functionally on complex, multi-stakeholder projects.
  • Ability to simplify complexity through structured, strategic thinking.
  • Comfortable translating solutions into compelling sales narratives, decks, and enablement materials.
Full description from the employer

dunnhumby is the global leader in Customer Data Science, partnering with the world’s most ambitious retailers and brands to put the customer at the heart of every decision. We combine deep insight, advanced technology, and close collaboration to help our clients grow, innovate, and deliver measurable value for their customers. dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Nestlé, Unilever and Metro. We’re looking for a talented Go-to-Market Propositions Lead to turn our media propositions into commercially successful, sales‑ready solutions. Acting as the bridge between proposition strategy and commercial execution, you'll ensure media propositions across online and offline channels are clearly positioned, compellingly packaged, and successfully activated in the market. In this role, you will shape data‑backed, value‑driven go‑to‑market strategies, build compelling sales narratives, and translate complex media solutions into simple, actionable offers supported by case studies, measurement frameworks and sales enablement tools. A key focus will be accelerating the commercialisation of our in‑store digital screens proposition. Working in close partnership with our Digital and Offline Media Proposition Leads, Sales teams, and wider internal stakeholders, you’ll maximise commercial impact and drive client adoption across our full media portfolio. What we expect from you • Strong experience in media sales, ideally involving integrated media solutions or media packages • Strong experience working within or closely with media agencies, or a background in a media agency environment, with a deep understanding of how agencies plan, buy, and evaluate media • Deep understanding of retail media, media planning, in‑store digital signage, online channels, and shopper insights • Proven experience developing and executing go‑to‑market strategies • Strong commercial mindset with the ability to influence and support sales performance • Experience working cross‑functionally on complex, multi‑stakeholder projects • Ability to simplify complexity through structured, strategic thinking • Comfortable translating solutions into compelling sales narratives, decks, and enablement mat

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